A key element of RTE's campaign to promote the FIFA Women's World Cup Down Under was to create an anthem. The track 'Turn the World' was created in collaboration with 2FM rising artist Sweetlemondae and aimed to build anticipation and excitement, as well as to empower and inspire the next generation of girls who might follow in these footballers' footsteps.

The track was used across all assets as part of RTE's entire World Cup coverage, from the build-up to the final itself. It was released as an official single with an accompanying music video.