In this campaign the challenge was to bring a whale that no one had ever seen to life. Working from the fact that The Loneliest Whale has been picked up on sonar for the last 30 years, we decided to illustrate our images using soundwaves.

By combining these striking visuals with copy reminiscent of chapter headings in storybooks, we created a campaign to intrigue the viewer to discover the full story Three Ireland was telling of this amazing creature.