Radio advertising reaches nearly 3 million people in Ireland every year, making it a powerful medium in which to advertise. However with great powers comes great responsibility. This campaign looks at the side affects of radio advertising, how the lives of some of the 9 out of 10 adults affected by it every day are affected. It follows a radio mocumentary interviewing those affected by the "T's & C's" , the "Hard Sells" and the "Jingles". Remember, please advertise responsibly.